Resources Library by ANA

Breaking news!

The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples’ lives. What can we learn from this to increase our impact and relevance as qualitative researchers?The objective of this paper...

Catalogue: Global Qualitative 2017: Back to the future

Author: Shobha Prasad

Company: Drshti Strategic Research Service pvt. Ltd.

October 17, 2017

Why visionary researchers must embrace their inner comedian

We live in an age where a counselor to the Leader of the Free World has defended the White House spokesman's use of Alternative Facts, where Fake News is alleged to have affected the outcome of elections, and the contested notion of a Post-Truth era...

Catalogue: Congress 2017: Visionary

Authors: Will Goodhand, Stephen Carlin

Company: KANTAR TNS Malaysia

September 4, 2017

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary

Author: Kristin Hickey

September 4, 2017

It's not market research. It's HBO

This paper will describe how HBO has developed an innovative market research strategy integrated into a single platform: surveys, online communities, mobile research, gamification, digital ethnography and big data analytics. We want to share with the...

Catalogue: Congress 2017: Visionary

Authors: Adriana Rocha, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken, Ivan Casas

August 25, 2017

Breaking news!

The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples' lives. What can we learn from this to increase our impact and relevance as qualitative researchers?

Catalogue: Global Qualitative 2017: Back to the future

Author: Shobha Prasad

Company: Drshti Strategic Research Service pvt. Ltd.

January 11, 2017

Welcome to the club

This paper will question the role of objectivity across three parameters: a) what motivates us as human beings, b) key cultural shifts which have taken hold and introduced a change in values and 3) a change in client priorities. This paper will then...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Steve Hill, Rhiannon Price

Company: Northstar Research

November 16, 2016

Connecting with consumers: A new way of plugging in

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The author presents an original case study to illustrate the potential benefit of improved research design trough empathy and design thinking, The case study shows that, between...

Catalogue: Congress 2016: #WOW

Author: Nikki Lavoie

September 22, 2016

Enter the experience economy

While the ideal marketing research study drives change, only half of research studies succeed at that goal. Similar to guerilla marketing, the solutions often lie in unconventional and creative ways of engaging the audience, obtaining a maximum...

Catalogue: Congress 2016: #WOW

Author: Thomas Troch

Company: InSites Consulting

September 22, 2016

A debrief through a virtual reality window

In research a big part of our role is how we communicate findings. However the world of communication is rapidly changing, so, as researcher, we have to keep up and adapt the way we communicate. In this paper will demonstrate how we utilised Virtual...

Catalogue: Congress 2016: #WOW

Authors: Paul Labagnara, Alastair Liptrot

Company: The Lab Strategy & Planning

September 22, 2016